How a Bread Baking Brand Made Email Marketing 30% of Shopify Revenue in 2 Months
A large bread baking brand had built a successful presence on Amazon and was launching their Shopify store, but had zero email marketing infrastructure. After working with us on previous projects, they brought us in to build their entire email strategy from scratch. Within 2 months, email became 30% of their total Shopify revenue while increasing repeat purchases by 60% and average order value by 38%.
Starting from zero email marketing infrastructure with no existing flows or campaigns.
Launching a new Shopify store alongside an established Amazon presence.
Competing in a niche category where customer education and retention are critical.
No strategy for turning one-time buyers into repeat customers.
Limited brand touchpoints beyond the initial purchase.
Key strategic questions:
How do we build an email program that drives immediate revenue?
What's the right balance between automation and campaigns?
How do we increase repeat purchases in a consumable product category?
Can email become a meaningful revenue channel quickly?
A comprehensive email marketing system built from the ground up, combining high-converting automated flows with consistent weekly campaigns. The approach focused on customer lifecycle optimization, turning first-time buyers into repeat customers while maximizing lifetime value through strategic timing and personalization.
8 Core Automated Flows Built a complete suite of email automations designed to capture revenue at every stage of the customer journey:
Welcome Flow to introduce new subscribers to the brand and drive first purchases
Abandoned Checkout Flow to recover lost sales at the final step
Browse Abandonment Flow to re-engage shoppers who viewed products but didn't add to cart
Cart Abandonment Flow to recapture interested buyers who didn't complete checkout
Post Purchase Flow to increase satisfaction, gather reviews, and set up the next purchase
Winback Flow to re-engage customers who hadn't purchased in 60+ days
Replenishment Flow to remind customers when they're likely running low on product
VIP Loyalty Flow to reward and retain high-value repeat customers
Consistent Campaign Strategy Launched one email campaign per week to maintain brand presence, introduce new products, share recipes and baking tips, and drive sales through strategic promotions. Campaigns complemented automated flows without overwhelming subscribers.
Lifecycle Revenue Optimization Focused on turning the Shopify store into a repeat purchase engine rather than just a one-time transaction platform. Every flow and campaign was designed to increase customer lifetime value through education, engagement, and strategic timing.
Website Integration Worked in parallel on website development to ensure email marketing had a strong foundation. The site and email strategy were built to work together seamlessly, creating a cohesive customer experience.
Email Revenue Performance:
Email became 30% of total Shopify revenue within 2 months
Automated flows running 24/7 capturing revenue without manual effort
Weekly campaigns consistently driving incremental sales
Customer Behavior Improvements:
60% increase in repeat purchase rate
38% increase in average order value
Improved customer lifetime value across the entire base
Program Efficiency:
Built complete email infrastructure from zero in under 60 days
Sustainable, scalable system requiring minimal ongoing maintenance
Campaigns and flows working together to maximize revenue
Multi-Channel Success:
Strong Shopify performance complementing existing Amazon business
Email driving traffic and sales across both platforms
Reduced dependence on any single channel
Overall Impact: Within 2 months, email marketing went from non-existent to generating nearly one-third of all Shopify revenue. The brand now has a predictable, automated system that turns one-time buyers into loyal repeat customers while driving consistent revenue growth.
Email isn't just a nice-to-have for DTC brands. For consumable products like bread baking supplies, email is the difference between one-time transactions and a sustainable business. 30% of revenue from a channel that's mostly automated is game-changing.
Automated flows do the heavy lifting. While campaigns drive incremental sales, the real power is in flows that run 24/7. Welcome, abandonment, post-purchase, and replenishment flows capture revenue that would otherwise be lost.
Timing matters for consumables. Replenishment flows based on usage patterns ensure customers reorder before they run out, preventing them from buying from competitors. The 60% increase in repeat purchases proves this works.
Email and AOV are directly connected. Strategic post-purchase and loyalty flows increased average order value by 38% by encouraging customers to stock up, try new products, and bundle purchases.
Speed to value is possible. Most brands think building an email program takes 6+ months. We proved you can go from zero to 30% of revenue in 60 days with the right strategy and execution.
Ready to Turn Email Into Your #1 Revenue Channel?
If your brand is leaving money on the table with weak (or non-existent) email marketing, we can help. We've built email systems for 70+ brands that drive consistent, predictable revenue.
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