How a Vaping Accessories Brand Hit 6 Figures in 90 Days After Losing Amazon Ads
A vaping accessories brand came to us after Amazon banned PPC advertising in their category. With their primary growth channel shut down overnight, they needed to drive external traffic to Amazon while building a sustainable off-platform presence. We launched an aggressive TikTok Shop creator strategy that took them from $0 to 6 figures in 3 months while also making them the #4 brand in their Amazon category.
Amazon PPC advertising ban eliminated their main growth channel.
Zero presence on TikTok Shop with no existing creator relationships.
Competing against established brands with years of organic rankings and thousands of reviews.
Nervous about investing in an unfamiliar platform (TikTok Shop) with no guarantee of results.
Needed rapid results to maintain business viability.
Key strategic questions:
How do we drive traffic to Amazon without paid ads?
Can we profitably scale TikTok Shop from zero?
How do we compete with established brands that have years of momentum?
A high-volume creator partnership model on TikTok Shop designed to generate massive awareness, drive conversions, and create a halo effect that would boost Amazon rankings through external traffic signals.
Mass Creator Outreach: Sent 15,000+ targeted outreach messages to creators whose audiences matched the brand's customer profile. We prioritized engagement rates, audience demographics, and TikTok Shop conversion history over follower counts.
High Commission Incentive Structure: Offered aggressive commission rates that made promoting the product significantly more attractive than competitors. This wasn't generosity, it was strategic. Higher commissions meant more creator enthusiasm, more content volume, and better long-term partnerships.
Curated Creative Briefs: Created briefs designed to keep content fun and authentic while maximizing conversions:
Strong hooks optimized for the first 3 seconds
Creative freedom over rigid scripts
Benefit-focused messaging, not feature dumps
Pattern analysis of what was already working in the niche
Volume Over Virality: Activated 1,000+ creators to produce consistent content rather than chasing one-off viral moments. This created a compounding effect where hundreds of authentic voices were recommending the product daily.
Cross-Platform Synergy: Leveraged TikTok Shop success to drive external traffic to Amazon, signaling demand and quality to Amazon's algorithm while building organic rankings through increased sales velocity.
TikTok Shop Performance:
Scaled from $0 to 6 figures run rate in revenue in 90 days
15,000+ creator outreach messages sent
1,000+ creators activated and producing content
Generated over 14,000,000 views
Huge spillover onto Amazon ranking & sales increase
Consistent daily sales vs. relying on viral spikes
Amazon Halo Effect:
Became #4 brand in their category on Amazon
Surpassed competitors who had been on the platform for years
Achieved top rankings without spending a dollar on Amazon PPC
External traffic from TikTok boosted organic rankings and sales velocity
Overall Impact: Within 90 days, the brand went from facing an existential crisis to dominating their category across both TikTok Shop and Amazon. They're now on track to hit 7 figures with a sustainable, multi-channel growth system that doesn't depend on a single platform's advertising policies.
Volume beats virality. Building a system with hundreds of creators generating consistent content proved more effective than hoping for a viral moment.
Aggressive commissions are an investment, not a cost. High commission rates drove exponential ROI through increased creator participation and enthusiasm.
Platform synergy compounds growth. TikTok Shop and Amazon aren't competitors—they're complementary. TikTok builds awareness and drives velocity while Amazon captures search demand and builds sustainability.
Speed matters. We executed fast, learned fast, and scaled what worked. Most brands spend months strategizing. We built in 90 days what takes others years to achieve.
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