About
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Trusted by Brands worldwide
Peregrine Commerce is a small, senior ecommerce growth agency working across retention, paid media, TikTok Shop and Shopify. We partner with brands that want results they can measure and revenue they own.
Founded by two operators who built, scaled and sold their own brands, we've grown ecommerce businesses on and off Amazon, always with the same standard: numbers that hold up.
Founded
2023
Based
United Kingdom
Focus
Performance & Growth
Our ethos
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Growth shouldn't feel like luck: it should feel planned, measured, and repeatable
We started as competitors, then spent years consulting in our own lanes: advising brands on what to do, then watching them wrestle with the doing. Then a client Ben was advising to run Meta ads asked a simple question: can you just do it for me? That question became Peregrine Commerce.
It shaped how we work today. The advice and the execution never separate: the people who shape the thinking stay in the work, so nothing gets lost between the strategy deck and the results. We don't tell brands what to do. We do it with them.
Principles
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What guides the work
01
We have sat in your seat
Between us we have built, scaled and sold brands, and we still hold equity in several. Every call we make on your account is one we have made before with our own money on the line.
02
Speed is a strategy
Most of what separates the brands winning from the brands watching is how quickly they act. We keep the distance between decision and execution as short as it goes.
03
We say no more than we say yes
Most of what could be done should not be. We would rather do one thing to a standard than five to a deadline.
The Founders
Operators — 2026
Meet the founders
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Two operators. One playbook for building brands that don’t depend on Amazon.
Ben Leonard & Sean Cowie started out as competitors in the Amazon space.
Now, they run Peregrine Commerce together.
Ben built his Amazon brand from zero to 7-figures and exited for a life-changing sum (and has recently purchased the brand back). Today, he helps sellers worldwide build real, sellable businesses.
Sean exited his first company at the age of 20, then went on to build a sporting goods brand, working with names like Gymshark and high-profile athletes. Since then, he’s launched and consulted across multiple ecommerce brands in Europe, and holds shares in other brands.
Together, they’ve helped 70+ brands escape Amazon dependency and build predictable revenue across TikTok, Paid ads, and Email.
We’re not “agency guys.” We’re operators who know what it takes to build, scale, and exit.
Founder-led support from people who have built, scaled, bought, and exited ecommerce brands themselves.
Impact
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A small team with a long track record.
(01)
Founded by two brand operators who met as competitors selling on Amazon.
2023
Founded
(02)
Ecommerce brands helped to build revenue they own, on and off Amazon.
70+
Brands grown
(03)
Combined years building, scaling and exiting our own ecommerce brands.
20+
Years as operators
(04)
Average revenue growth across first year engagements.
3.4x
Average first year growth
