Email fixes the two problems killing ecommerce profitability, rising CAC and falling retention, by turning one paid click into an owned subscriber you can convert for pennies instead of paying for 10 ad impressions per sale.

Add up every dollar your brand will ever pay you and 60-70% of it arrives on a single day, the day you sell, which is why the founders who exit well decided to be sellable years before they decided to sell.

A customer discovers your product on TikTok and buys it on Amazon days later, no link and no promo code connecting the two, which is why brands judging TikTok Shop on its own dashboard keep killing their most cost-effective Amazon demand driver.

Our co-founder on the podcast