Furniture
2025
01
Loby Home
Client
Loby Home
Sector
Furniture
Year
2025
Services
TikTok Shop & Website Build
Contents
01
Overview
02
Challenge
03
Approach
04
Results
01
In brief
A furniture brand that lived on Amazon and eBay, taken to $195k in TikTok Shop GMV and a storefront of its own in two months.
02
The Challenge
Loby Home sold through Amazon and eBay. The products were strong and the audience was growing, but every sale ran through a marketplace: their fees, their rules, their customer data.
Loby wanted out of that dependence. That meant two things they did not have: a storefront they owned, and a channel that could drive sales to it without months of slow build or a heavy ad budget to force early momentum.
03
The Approach
We built the Shopify store and launched TikTok Shop in parallel, so the owned channel and the demand for it arrived together.
The launch was built around creators from day one: recruiting affiliates who genuinely fit the brand, arming them with products and briefs, and letting a steady drumbeat of content compound. Shop setup, product positioning and community management ran alongside, so every video had somewhere profitable to send its viewers. No paid media, no discount led launches.
04
The Results
The shop passed $195,000 in GMV by the end of month two, entirely organic.
TikTok Shop went from non existent to a meaningful revenue channel in eight weeks, on a storefront Loby owns. No marketplace fees, no policy team that can switch them off, and a creator base built during launch that keeps producing without being paid for reach.
