Supplements
2026
02
Awesome Supplements
Client
Awesome Supplements
Sector
Supplements
Year
2026
Services
Focus: Retention, Ecommerce, Channel Launch
Contents
01
Overview
02
Challenge
03
Approach
04
Results
01
In brief
An email takeover that grew into everything: retention rebuilt, store maintained, and TikTok Shop launching next.
02
The Challenge
Awesome Supplements had a loyal customer base and a product range people genuinely reorder, but email was underperforming for a brand with that much repeat purchase potential. Revenue leaned heavily on acquisition, with retention doing a fraction of the work it should.
They didn't want another single service vendor. They wanted a team that could own the growth engine end to end.
Email attributed revenue was stuck at around 7%.
03
The Approach
We took over the Klaviyo account on April 1st and rebuilt it from the foundations: flows, segmentation, campaign cadence and design, all restructured around how their customers actually buy and reorder.
The engagement has since widened. We now run retention, maintain and develop the Shopify store, and are launching the brand onto TikTok Shop, operating as their marketing department rather than an agency at arm's length.
04
The Results
The first full month delivered £24,443.74 in attributed email revenue, up 130.8% on the month before.
Email now drives 40% of Shopify revenue, turning retention from an afterthought into one of the brand's largest channels, with TikTok Shop next on the roadmap.
