Bread Baking
2025
03
Superbaking
Client
Superbaking
Sector
Bread Baking
Year
2025
Services
Product Seeding / Email
Contents
01
Overview
02
Challenge
03
Approach
04
Results
01
In brief
Amazon's largest sourdough brand, building the audience and email engine it owns.
02
The Challenge
Superbaking is Amazon's largest sourdough baking brand, and business on Amazon was thriving. The challenge was everything outside it: the brand had no meaningful presence, audience or revenue beyond the platform.
Every customer relationship lived on Amazon's side of the fence. The job was to start building the brand off Amazon, on channels and assets Superbaking owns.
03
The Approach
We ran a product seeding programme to place Superbaking with creators and home bakers whose content could show the products at work, building authentic proof and a content library the brand owns outright.
Alongside it, we built their email flows and campaigns with teaching at the core: welcome journeys that walk through the method, campaigns built around recipes and technique, every send designed to brand guidelines so the inbox feels like an extension of the brand itself.
04
The Results
Amazon's biggest sourdough brand now has a direct line to its own customers: a full email engine built end to end, and a seeded creator network producing content it owns from day one.
The foundations are exactly the asset the hero of our site describes: growth the platform can't take back.
