Pets
2026
04
Pet Control
Client
Pet Toys / Accessories
Sector
Pets
Year
2026
Services
Email & SMS Marketing (Klaviyo), Paid Media (Meta Ads), Shopify Build (US launch)
Contents
01
Overview
02
Challenge
03
Approach
04
Results
01
In brief
A newly acquired pet brand, rebuilt for scale: email, Meta at 4.1 ROAS, and a website ready for the US.
02
The Challenge
Pet Control HQ had just changed hands. The new founders acquired a brand selling strongly in Australia, with a clear mandate: grow sales hard and take the brand into the US.
That meant pressure testing everything: an email programme and ad account built for the old chapter, and a website that wasn't ready to carry a new market launch.
03
The Approach
We started with the two revenue engines. The Klaviyo account was rebuilt from the ground up: seven core flows including welcome, abandoned checkout, browse abandonment, post purchase, replenishment, win back and sunset, alongside a consistent campaign cadence so email works the list every week, not just when someone remembers.
Meta was restructured in parallel: account architecture, audiences and creative testing rebuilt to scale spend efficiently rather than just spend more.
With both engines running, we're now rebuilding the website around the US launch.
04
The Results
Meta now averages a 4.1 ROAS as we scale spend into the new structure.
Email runs on a full flow architecture and weekly campaign rhythm, and the US ready website build is underway: the foundations for the growth chapter the acquisition was made for.
